(858) 733-0540 alan@rossnross.com

A New Compelling Future

What makes a future compelling is that it represents the realization of what is of greatest importance to you and your people. Traditional approaches start from the present and look toward the future to determine what to do, which brings with it the constraints from the past. With our unique approach, the future is derived from the future having been realized then looking back to the present, hence, not limited by the past.

As a result, you and your team will:

  • Create a bold, inspiring future, unencumbered by past-based limitations
  • Be powerful aligned and in action to achieve that match vision

Ross & Ross helped us create a new strategic intent for the Office of Seafood Safety – ‘Nobody Gets Sick!’ – and the inspection system we put in place – HACCP – was adopted by 8000 people and lasts to this day and is used worldwide.”

Tom Billy

former Director, Office of Seafood, FDA